Writing on the hotel business.

On revenue, distribution, operations and the industry. The newest always comes first.

Articles

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All articles page 6 of 7

  1. Distribution11 min read

    Booking.com ML Algorithm: Independent Hotels' Secret

    Your visibility on Booking.com is not luck, it is the result of an algorithm. Learn how to improve your ranking with pricing, availability, reviews, and promotions, and how to automate this process with Otelciro.

  2. Revenue Management9 min read

    Cut Booking.com Commissions: 7 Tips for 2026

    Tired of high OTA commissions eating into your profits? This article provides seven proven, actionable strategies for hoteliers to proactively reduce Booking.com commissions and reclaim control of their distribution mix for a more profitable 2026.

  3. Industry Trends12 min read

    AI & OTAs: Secure Direct Bookings, Boost Profit

    OTA strategies are shifting and AI is disrupting travel search. This is your operational guide to navigating these changes, building a resilient direct booking strategy, and protecting your hotel's bottom line.

  4. Revenue Management10 min read

    FIFA 2026: Host City Hotel Revenue Playbook

    Booking inquiries for the FIFA World Cup are up +173%. This playbook provides actionable strategies on dynamic pricing, ancillary revenue, and operational planning to help independent hotels maximize this once-in-a-generation demand.

  5. Distribution13 min read

    Booking.com Tiers: Boost GOPPAR, Outrank Chains

    Many hoteliers see OTA commissions as a fixed cost. This guide shows how to strategically navigate Booking.com's four-tier system to boost GOPPAR, outrank larger competitors, and secure a competitive edge.

  6. AI & Automation11 min read

    AI Assistants: The Competitiveness of Independent Hotels in 2026

    As we enter 2026, AI assistants are becoming a critical tool to increase the profitability of independent hotels and ensure operational efficiency. Explore strategies to increase direct bookings and personalize the guest experience.

  7. Revenue Management11 min read

    Reclaim Revenue: 10 Direct Booking Strategies for 2026

    As OTA commissions rise, a strong direct booking strategy is essential for profitability. Explore 10 data-driven tactics for 2026 to boost direct share, control guest data, and improve your hotel's GOPPAR.

  8. Revenue Management10 min read

    FIFA 2026: Hotel Profit Playbook, City-by-City

    Don't leave money on the table during FIFA 2026. Our city-by-city playbook for independent hotels covers proactive pricing, direct booking drives, and operational readiness to maximize GOPPAR from the projected 31.4% price surge.

  9. Industry Trends11 min read

    Turkey 2026: Win Market Share Amidst New Hotels

    With 354 new hotels opening in Turkey by 2026, competition will be fierce. This playbook shows independent hoteliers how to move beyond price wars to win market share through smart technology, niche marketing, and operational excellence.

  10. Distribution10 min read

    Outrank Chains: Booking.com 2026 Playbook

    In 2026, Booking.com's AI algorithm rewards more than just price. This playbook gives independent hoteliers actionable strategies on data accuracy, guest experience, and program engagement to dominate the platform, boost visibility, and optimize GOPPAR.

  11. Hotel Finance11 min read

    Turkey Tourism Incentives: Independent Hotelier Guide

    How do Turkey's tourism incentives enable independent hoteliers to lighten their CapEx burden, increase operational efficiency, and raise GOPPAR and direct bookings by strengthening their digital infrastructures? This guide explains the ways to turn bureaucracy into profit.

  12. Industry Trends11 min read

    STR Law 2026: Hotels' Market Share Opportunity

    The upcoming STR Law 2026 is not a threat for hotels, but a strategic opportunity to regain market share. Learn how to increase occupancy, ADR, and direct bookings by leveraging this new regulation.

  13. AI & Automation11 min read

    AI Voice: Cut Front Desk Calls by 43% & Boost GOPPAR

    Learn how AI voice technology can slash front desk call volume by 43%, freeing your team for high-value guest interactions and directly improving your property's GOPPAR.

  14. Revenue Management10 min read

    AI Forecasting: Profit for Independents [2026]

    In 2026, relying on yesterday’s data is a liability. Discover how AI-powered demand forecasting is now an accessible tool for independent hoteliers to directly boost GOPPAR and transform operational efficiency.

  15. Industry Trends11 min read

    Hotels vs. Airbnb 2026: Win Profit, Not Just Listings

    By 2026, short-term rentals will flood the market. This playbook shows independent hoteliers how to shift focus from occupancy to GOPPAR, leveraging service, data, and integrated tech to win the war for profitability.

  16. Distribution12 min read

    Booking.com 2026: Rank Higher, Boost Profit

    Booking.com's algorithm is evolving. This guide provides a concrete, operational playbook for independent hoteliers to master the platform by 2026, ensuring higher visibility, better conversion, and a healthier GOPPAR.

  17. Revenue Management11 min read

    AI RM: Profit for Every Hotel by 2026

    For years, sophisticated revenue management was a luxury for large chains. By 2026, AI RM becomes an accessible, indispensable tool for independent hotels to drive measurable profit (GOPPAR) and compete effectively.

  18. Distribution11 min read

    Marriott AI: Your Direct Booking Mandate

    Marriott's AI partnership with Google isn't just a headline for mega-chains; it's a seismic shift that validates aggressive direct booking strategies for every property. Learn how this move creates an urgent mandate for you to grow your profitability in 2026 and beyond.

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