Writing on the hotel business.
On revenue, distribution, operations and the industry. The newest always comes first.
Articles
All articles page 5 of 7
Clear the search
Turkey's 354 New Hotels: Thrive, Don't Just Survive
Turkey's hotel market braces for 354 new properties in 2026. Here's how independent hoteliers can capture share, not just hold on.

Minibar AI: 91% Revenue Recovery & GOPPAR Boost
For too long, minibars have been a silent drain on hotel profitability. Learn how AI image recognition recovers 91% of lost revenue, boosts GOPPAR, and transforms the guest experience.

AI's 2026 Hotel Spend: Where Your Money Grows GOPPAR
With 82% of hotels expanding AI use by 2026, where should you invest? This guide provides a pragmatic roadmap for hoteliers to increase GOPPAR and solve operational pain points.

2026 Hotel Revenue: Boost GOPPAR & Direct Bookings
Despite healthy occupancy, rising costs are eroding your bottom line. This is the hotelier's 2026 playbook for boosting GOPPAR and direct bookings, using tech to protect profitability.

AI Chatbot vs. Concierge: Boost Hotel Revenue & Guest Experience
For hoteliers in 2026, the choice isn't just about cutting costs. This guide breaks down the five critical differences between AI chatbots and AI concierges, helping you decide which tool best drives revenue and guest loyalty.

Turkey's Resilience: Outperform Med Rivals, Boost GOPPAR
Turkey's unique tourism resilience offers a huge opportunity. This guide shows hoteliers how to use integrated tech to identify new guest segments, optimize pricing, and tailor experiences to drive GOPPAR growth and outperform regional competitors.

AI Irrigation: 45% Water Cost Cut, GOPPAR Boost for Hotels
For independent hotels and resorts, AI-powered irrigation is more than a green initiative—it's a direct path to a 45% reduction in water costs, a significant GOPPAR boost, and enhanced operational efficiency. Learn how to implement this technology to improve your bottom line and guest satisfaction.

AI for Hotels: Cut Costs, Boost Direct Bookings by 2026
For independent hoteliers, AI assistants are no longer a future luxury. Learn how to leverage accessible AI to automate operations, reduce labor costs, and drive more direct bookings away from OTAs.

Staff Software: Audit Logs for GOPPAR & Compliance
In 2026, operational blind spots are a direct drain on your GOPPAR. Learn how modern hotel staff software with robust audit logs creates verifiable accountability, efficiency, and a competitive edge.

Booking Holdings' 'Connected Trip': Your 2026 Playbook
By 2026, Booking Holdings' 'connected trip' will reshape guest spending. This playbook shows independent hoteliers how to turn this threat into a strategic advantage for GOPPAR and direct bookings.

Cut F&B Waste 25% with AI: A 2026 Hotel Playbook
While inflation and labor shortages squeeze F&B margins, AI food waste tracking offers a solution. Learn how to cut food costs by 25% and directly boost your hotel's GOPPAR with this 2026 playbook.

Airport Hotels: 7 Tactics for Transit Guest Revenue [2026]
For independent airport hotels, every empty room hour is a hit to GOPPAR. This article provides seven proven, actionable strategies to turn transit time into profitable revenue, moving beyond traditional room sales.

Booking.com 2026: 7 Rules to Boost Your GOPPAR
By 2026, Booking.com's AI and new programs will redefine visibility. Learn seven critical rules for adapting your strategy to protect your channel mix, boost conversions, and drive higher GOPPAR.

Antalya 2026: GOPPAR Secrets in Independent Hotels
In 2024, occupancy was good, but profits were below expectations. Learn how to maximize your hotel's GOPPAR in 2026 by focusing on Antalya's changing guest profile, AI-powered pricing, and operational efficiency.

Hyper-Personalization 2026: Dynamic Identity for Hotels
Move beyond static guest profiles. This guide shows independent hoteliers how to use AI and dynamic identity to anticipate needs, drive direct bookings, enhance loyalty, and optimize GOPPAR in 2026.

Europe's Hotel Boom: Your Profit Playbook
New hotel supply across Europe is putting pressure on occupancy, ADR, and GOPPAR. This playbook provides actionable strategies for independent hoteliers to optimize pricing, drive direct bookings, and improve operational efficiency to thrive.

AI for Hotels: 5 Revenue Shifts by 2031
For independent hoteliers, AI can seem complex. This practical roadmap outlines five critical AI-driven shifts in revenue management that will boost GOPPAR and redefine your strategy by 2031.

Bleisure 2026: Opportunity and Preparation for Your Hotel
2026 bleisure guest is demanding longer and more complex stays that combine both business and leisure expectations. This article offers a practical roadmap to prepare your hotel for this profitable segment.
The next topic: your hotel.
First we review how your hotel sells today.
The review is free.