Software alone doesn't run hotels.
Behind every successful hotel is a person who knows the data, the staff, and the market. Most hotels can't justify hiring her in-house.
A practice that gives every hotel access to her. Four lines. One playbook each. Named operators. They show up Monday morning.
Four practices. Each runs with an operator.
The playbook is not proprietary.
The operator is.
Every practice publishes its full playbook: Revenue's pricing methodology, Distribution's seven-point OTA negotiation script, Operations' 23-point first-week audit, Brand & Web's direct booking conversion checklist. We give them away because the playbook isn't the product. The operator is.
"Aslı doing it for you, every Tuesday afternoon, for the next 90 days. That's what changes the numbers."
How an engagement runs.
The first month is when you see whether the practice fits. Cancellation door is open. No penalty.
Discovery + audit
Real numbers on the table. Audit delivery: Ops 23-point, Distribution 7-point, Brand & Web conversion checklist.
Stabilization
First measurable outcomes. Weekly review cadence established. Lead operator meets the GM weekly.
Optimization
Pickup pace, parity, ADR, NPS, e-Fatura backlog · all stable. Process is in place.
Strategic review
Quarterly report to ownership. Scope extension or independence (rare).
Three terms. All open in your favor.
- 30 daysno-penalty cancellation
- 60 daysnotice for cancellation thereafter
- PMS accesscontinues at software-only tier
Most practices lock you in. We don't. We want hotels who stay because the work is working, not because they're contractually trapped.
We earn when you earn.
The outcome bonus is 2-7% of audited net revenue lift versus the trailing 90-day baseline at engagement start. No lift, no bonus. PMS access is included either way.
Three things to change.
Bring last 12 months of revenue data, your top 3 OTAs, and your current pricing strategy. In 30 minutes you leave with three specific actions.
Revenue Consultancy
A revenue manager. On retainer. Bilingual. Knows your comp set. Runs Pricing AI under human supervision.
Operates PMS · Pricing AI
- Hotel A€192
- Hotel B€178
- YOUR HOTEL€168
- Hotel D€154
- Hotel E€138
Distribution Consultancy
Negotiates your OTA contracts, governs your parity, routes commission-heavy bookings toward direct.
Operates PMS · Channels & Revenue
Operations Consultancy
Audits front office, housekeeping, F&B in week one; then operates them with you. Twenty-three checks. Real outcomes. No PowerPoint.
Operates PMS · Operations
Brand & Web Consultancy
Runs your direct booking experience, your booking engine conversion, your photography brief, your editorial calendar. Quietly. Without templates.
Operates PMS · Guest Experience