Owner-Level Revenue Strategy
Lesson 8 / 12From RevPAR to GOPPAR

GOPPAR levers ranked by effort

At the operator level, the most useful single document in your folder is a one-page ranking of GOPPAR levers by effort vs. impact. Most properties have eight to twelve real levers; the ranking tells you which two to pull this year, which three to set up for next year, and which to leave alone until conditions change.

The low-effort, high-impact tier

These are the moves that pay back in under 90 days and require no capex. At most properties, three sit in this tier.

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The medium-effort, medium-impact tier

These take 6-14 months of effort and require some capital or organizational change. Three or four usually sit here.

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The high-effort, high-impact tier

These are multi-year, capex-heavy, or require ownership-level decisions. One or two usually sit here.

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How to use the ranking with ownership

At budget time, the operator presents the ranking and asks the owner: "we have capacity to execute two low-effort and one medium-effort lever this year. Which medium-effort lever aligns with your hold horizon?" The phrasing matters. An owner planning to sell in 18 months will not capex a soft-good refresh. An owner with a 5-year hold will. Without the conversation, you either propose the wrong lever or skip the conversation entirely and execute something they will not value.

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GOPPAR levers ranked by effort · Owner-Level Revenue Strategy · OtelCiro Academy