Key Takeaways

  • Klook, established in 2014, is a leading travel experience and activity platform with 80M+ users and over 500,000 activities across 530 countries and regions, boasting a $2.8 billion GTV in 2025.
  • Hotels can leverage Klook to expand beyond traditional room sales, tapping into the rapidly growing experience economy where spending outpaces accommodation by 23%.
  • Klook offers three key partnership models: Activity Sales, Accommodation + Experience Packages (driving 42% higher conversion), and Klook Day Pass for utilizing idle capacity.
  • Optimize listings with a clear title formula (Location + Core Experience + Unique Value), high-quality visuals (minimum 10 photos, videos boost CTR by 38%), and strategic pricing (anchor pricing, early bird, group discounts, flash sales).
  • Tailor strategies for specific APAC markets like Hong Kong, Singapore (premium experiences), Taiwan, South Korea (cultural/K-pop themes), and Southeast Asia (budget-friendly, Halal options, mobile payments).

Klook: APAC's Experience Giant

Klook, founded in Hong Kong in 2014, has become one of the world's largest travel experience and activity platforms. As of 2026, Klook offers over 500,000 activities and experiences across 530 countries and regions, boasts over 80 million users, and generated $2.8 billion USD in gross transaction volume through its platform in 2025.

For hotels, Klook is one of the most effective ways to go beyond the traditional "room sales" model and gain a share of the experience economy. Hotel activities, spa packages, restaurant experiences, and local tours can be listed on the platform. Klook's strength in the Asia-Pacific market holds strategic importance as it is a rapidly growing source of tourist traffic to Turkey.

Klook Hotel Experience Distribution Platform
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<a href="https://otelciro.com/en/news/klook-for-hotels-boost-ancillary-revenue-apac-bookings-2026-guide"> <img src="https://cdn.sanity.io/images/1la98t0z/production/2e3956eadf969a92f67f968941fd2439fa522cd8-1200x669.png" alt="Klook Hotel Experience Distribution Platform" width="800" /> </a> <p>Source: <a href="https://otelciro.com">OtelCiro</a> — AI Hotel Revenue Management</p>

Related reading: Hotel Ancillary Revenue: Additional Income Strategies

Why Klook?

The Rise of the Experience Economy

The travel industry is undergoing a paradigm shift. According to McKinsey's 2025 report:

  • 78% of travelers prioritize "what they do" over "where they stay."
  • Experience spending is growing 23% faster than accommodation spending.
  • The activity and tour market is projected to reach $180 billion USD by 2026.
  • On-site hotel experiences increase revenue per guest by an average of 35%.

In this trend, Klook holds a leading position in the Asia-Pacific region with a 34% market share.

Klook User Profile

The profile of Klook users presents high-value potential for hotels:

  • Age: 62% are between 25-44 years old (high spending capacity)
  • Income: 40% above average
  • Digital proficiency: 94% are mobile app users
  • Spontaneity: 48% purchase activities while at the destination
  • Review tendency: 56% leave reviews after an experience

Hotel-Klook Partnership Models

Klook offers hotels three different partnership models:

Model 1: Activity Sales Partnership

You list your hotel's on-site activities on Klook:

  • Spa and wellness packages: Turkish bath experience, massage packages, yoga sessions
  • Gastronomy experiences: Chef's table dinners, Turkish breakfast experience, pottery cooking workshop
  • Cultural activities: Ebru art workshop, Turkish coffee making workshop
  • Adventure activities: Water sports, ATV tours, boat trips

Commission structure: 15-20% (varies by activity type) Minimum listing: 1 activity Payment: Monthly, based on realized sales

Model 2: Accommodation + Experience Package

You offer room sales bundled with activities:

  • Romantic getaway: 2-night stay + couples spa + sunset dinner
  • Family adventure: 3-night stay + kids' activities + pool access
  • Culture tour: 2-night stay + city tour + museum passes

This model is the highest-converting format on Klook: 42% higher conversion compared to room-only sales.

Model 3: Klook Day Pass

You sell your facility's amenities to non-hotel guests:

  • Pool day access: Especially popular in city hotels
  • Spa day package: Turkish bath + massage + facility access
  • Brunch package: Weekend brunch + facility access
  • Fitness membership: Daily or weekly pass

The Day Pass model is a powerful tool that converts the hotel's idle capacity into revenue. It is particularly effective during low occupancy periods.

You can manage the distribution channels for these models in an integrated manner with the OtelCiro sales ecosystem.

Content and Listing Optimization on Klook

Title Formula

A successful listing title on Klook follows this formula:

[Location] + [Main Experience] + [Unique Value]

Examples:

  • "Cappadocia Boutique Hotel Turkish Bath & Fairy Chimneys View Dinner"
  • "Istanbul Bosphorus View 5-Star Spa Experience & Turkish Breakfast"
  • "Antalya Five-Star Resort Full Day Pool & Beach Access"

Photo Requirements

Klook is a highly visual platform. Listing success largely depends on photos:

  • Minimum 10 photos per listing
  • Prioritize photos featuring people (empty venue photos result in lower conversion)
  • Diversity: Different angles, different moments (preparation, experience moment, result)
  • Mobile compatibility: Vertical formats are more effective for mobile users
  • Video: A 15-30 second promotional video increases CTR by 38%

Pricing and Promotion

Effective pricing strategy on Klook:

  • Anchor price: Show the regular price, highlight the Klook special discounted price (e.g.: $€80 → €59)
  • Early bird: 10% additional discount for bookings made 7+ days in advance
  • Group discount: 15% discount for 4+ people (group travel is common in the Asian market)
  • Flash sale: Limited-time campaign 1-2 times a month (Klook's most powerful conversion tool)

Related reading: Hotel Upselling and Cross-selling Techniques

Strategies for the Asia-Pacific Market

Specific approaches for markets where Klook is strong:

Hong Kong and Singapore

  • Focus on premium experiences
  • English + Chinese content
  • Weekend getaway formats are popular
  • Average spending is high (120-200 USD per experience)

Taiwan and South Korea

  • Traditional Chinese (台灣) and Korean content is essential
  • K-pop and drama-themed experiences attract interest
  • Experiences with high social media sharing potential are preferred
  • Medium price sensitivity

Southeast Asia (Thailand, Indonesia, Philippines)

  • Budget-friendly options should be highlighted
  • Halal-certified experiences (Indonesia, Malaysia)
  • Mobile payment options (GrabPay, GoPay)
  • High responsiveness to flash sale campaigns

Performance Analysis and Optimization

Monitor Klook channel performance with these metrics:

  • Listing views: Monthly impressions for each activity
  • Conversion rate: From view to purchase. Industry average: 5.2%
  • Average transaction value: Average revenue per activity
  • Review score: Aim for 4.5/5 or higher (high impact on ranking)
  • Repeat purchase rate: Percentage of the same guests purchasing different activities
  • Seasonal performance: Which activities sell more during which periods?

Conclusion: Experience Sales - The Revenue Model of the Future

Klook is a critical tool for hotels transitioning from a "room seller" identity to an "experience provider" identity. The power of the Asia-Pacific market, the rise of the experience economy, and Klook's technological infrastructure combine to create a significant additional revenue channel for hotels. Build your activity portfolio, publish professional listings on Klook, and claim your share of Asia-Pacific travelers' quest for experiences. Hotels that think beyond room sales will be on the winning side in the future.