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OTA Strategy

Booking.com Stock Drop: Is AI a Real Threat?

Booking Holdings stock fell 20%. Will AI agents bypass OTAs entirely? We analyze the gap between the fear scenario and reality, plus a 3-pronged growth strategy for hotels.

October 23, 20256 min read

OTA Strategy

Connected Trip vs AI Disruption: Hotel Strategy

While Booking.com locks users into its ecosystem with Connected Trip, AI disruption enables commission-free direct bookings. How should hotels position themselves between these two forces?

October 22, 20257 min read

OTA Strategy

Booking.com Algorithm [2026]: Rank Higher Fast

A comprehensive guide to understanding the Booking.com ranking algorithm and actionable strategies to improve your hotel's visibility.

October 1, 20253 min read