
OTA Strategy
Connected Trip vs AI Disruption: Hotel Strategy
While Booking.com locks users into its ecosystem with Connected Trip, AI disruption enables commission-free direct bookings. How should hotels position themselves between these two forces?
7 min read
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![Booking.com Connected Trip: Hotel Threats [2026]](https://cdn.sanity.io/images/1la98t0z/production/2a73352e15c72a5c8ab4a5010057f65361c99a94-1200x1200.png?w=1920&q=50&auto=format&fit=max)