3 articles found
While Booking.com locks users into its ecosystem with Connected Trip, AI disruption enables commission-free direct bookings. How should hotels position themselves between these two forces?
Booking.com's 2025 strategic transformations directly affect hoteliers. Learn how to adapt to changes in AI personalization, Connected Trip, alternative accommodations, and payment solutions.
![Booking.com Connected Trip: Hotel Threats [2026]](https://cdn.sanity.io/images/1la98t0z/production/2a73352e15c72a5c8ab4a5010057f65361c99a94-1200x1200.png?w=1920&q=50&auto=format&fit=max)
Booking.com's 'super app' strategy Connected Trip threatens hotels' guest relationships and revenue share. Discover how to turn these threats into opportunities.
