billboard effect

Articles Tagged "billboard effect"

3 articles found

OTA Optimization

7 Advanced OTA Sales Tactics That Work [2026]

Most hotels are stuck at basic optimization. These 7 advanced tactics will take your OTA sales to the next level: from time-weighted optimization to AI integration.

October 27, 20256 min read

Distribution Strategy

Billboard Effect: Why OTA Fees Boost Direct Bookings

Are OTAs just commission-charging intermediaries? Discover how the billboard effect can boost your direct bookings and help you earn 14% more per guest.

October 13, 20255 min read

Distribution Strategy

Booking.com Connected Trip: Hotel Threats [2026]

Booking.com's 'super app' strategy Connected Trip threatens hotels' guest relationships and revenue share. Discover how to turn these threats into opportunities.

October 13, 20255 min read