7 articles found
![How Booking.com Uses Machine Learning to Rank Hotels [2026]](https://cdn.sanity.io/images/1la98t0z/production/9b981b83601ab9b3b5d18cb6e8819bb539b4d2f7-1200x630.png?w=1920&q=50&auto=format&fit=max)
Inside Booking.com's ML-powered ranking algorithm: how pricing signals, conversion data, content scores, and guest reviews feed the model that determines which hotels appear first. Practical strategies to rank higher.
Booking.com's Connected Trip bundles flights, hotels, and activities into a single purchase flow, threatening to erode hotel direct booking relationships. With OTA share declining to 22% but bundling creating new lock-in, hotels must act strategically to protect their $409B direct channel opportunity.
A data-driven analysis of Booking.com's Genius loyalty program in 2026. How the three tiers work, real cost vs. revenue impact, which hotels benefit most, and strategies to maximize ROI without eroding your rates.
Booking.com, Priceline, and Agoda are merging into a single B2B division by H2 2026. With 69.3% European OTA market share at stake, hotels must rethink their distribution strategy now.
![Hotel Channel Management: Maximize OTA Revenue [2026]](https://cdn.sanity.io/images/1la98t0z/production/9fac130b01fefd2ff41474d9404d4d7d5364cbdc-1376x768.jpg?w=1920&q=50&auto=format&fit=max)
What is a channel manager and why does it matter? A comprehensive guide to OTA management, rate parity, overbooking prevention, and distribution strategy.
Booking Holdings stock fell 20%. Will AI agents bypass OTAs entirely? We analyze the gap between the fear scenario and reality, plus a 3-pronged growth strategy for hotels.
![Booking.com Genius [2026]: Join, Leave or Optimize?](https://cdn.sanity.io/images/1la98t0z/production/fabaf8b8918404681f00de3f00e368aac91c9744-1200x1200.png?w=1920&q=50&auto=format&fit=max)
Booking.com's Genius program changed dramatically in 2026. The old blanket 10% discount is gone — replaced by relevance-based targeting. Which strategy wins?
