
Booking.com's Connected Trip Is the Biggest Threat to Hotel Direct Relationships
Booking.com's Connected Trip bundles flights, hotels, and activities into a single purchase flow, threatening to erode hotel direct booking relationships. With OTA share declining to 22% but bundling creating new lock-in, hotels must act strategically to protect their $409B direct channel opportunity.


![Booking.com Algorithm [2026]: Rank Higher Fast](https://cdn.sanity.io/images/1la98t0z/production/ccb90c2900ebf8f0a53ccc0bd8757bf20f324b7c-1376x768.jpg?w=1920&q=50&auto=format&fit=max)