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Loyalty & B2BLoyalty & B2B

Repeat guests. Corporate deals.

Guest CRM with points, tiers, personalized campaigns. Corporate (B2B) rate plans. Travel-agent portal. Lift repeat-rate, reduce OTA dependency.

Loyal guest share
34%
+12pp
Corporate plans
17
active
Agent channel
8
portal users
01Capabilities

Everything this module does.

Guest CRM

Every guest's full history — stays, spend, preferences, complaints. Personalized email + WhatsApp campaigns.

Points & tiers

Award points per stay, define silver / gold / platinum tiers. Automatic tier upgrades, automatic benefit application.

Repeat rate
+18%

Corporate rate plans

Per-company negotiated rates. Automatic approval chain, monthly reporting, invoicing. Self-serve booking in the corporate client portal.

Travel-agent portal

Per-agent commission structure. They manage their own sub-agents. ARI and rate-plan API access.

Segment campaigns

Filter for guests who came last year and haven't returned — send a tailored offer. Open + conversion tracking automatic.

02Connections

Where this sits in the OtelCiro stack.

Modules work standalone, but multiply when they work together. Here's how this one talks to the other six:

PMS

Reads guest history from the PMS; stays earn points automatically.

Web & Booking

Loyal guests see member rates and can redeem points after login on the website.

Finance

Corporate-rate guests get e-Invoice automatically.

Revenue AI

Loyal-guest overflow feeds Revenue AI; affects supplier pricing.

03Proof

The numbers don't lie.

Repeat rate
+18%
after loyalty program launch
Corporate ADR
+%14
vs. median channel
Agent direct
+%32
transition from OTA-only
Customer voice
First year out, we closed 17 corporate plans. That's 240 room-nights more than I forecasted, with zero OTA commission.
Sales DirectorCity hotel, Ankara
Modular

Try just this module.

See what this module alone does in your hotel before committing to the full stack. 30 days, then you decide.

Human Layer

Let's pair a Revenue Manager.

Software is half; the other half is human. Pair this module with a real revenue manager who runs it for you.