Distribution Strategy
Marriott-Google AI Partnership: The End of OTA Dominance?
Marriott and Google are building an AI-powered direct booking pipeline that could reshape hotel distribution forever. Here is what the "Unified Digital Shelf" means for independent hotels.
5 min read
Read More →![Hotel AI Race [2026]: Accor vs Hyatt vs Marriott](https://cdn.sanity.io/images/1la98t0z/production/8c1b080b91f9a58e8b0b2bbdaaf03816969808ed-1200x1200.png?w=1920&q=50&auto=format&fit=max)