4 articles found
Booking.com's algorithmic reward-penalty system forces price parity while the AI era makes API-less hotels invisible. The rules of existing on the digital shelf have changed.
While Booking.com locks users into its ecosystem with Connected Trip, AI disruption enables commission-free direct bookings. How should hotels position themselves between these two forces?
![[2026] Travel Trends: The AI Assistant Era Begins](https://cdn.sanity.io/images/1la98t0z/production/83f63d085ace864d32cad66bbd019cc5e62d1461-1200x1200.png?w=1920&q=50&auto=format&fit=max)
8 out of 10 travelers want AI assistance. The trends hoteliers must know in 2026 as AI assistants fundamentally change travel planning, plus regional differences and an AI readiness checklist.
![MCP Revolution: AI Integration for Hotels [2026]](https://cdn.sanity.io/images/1la98t0z/production/44918efc146b3c612395c8289f14093b008a3830-1200x1200.png?w=1920&q=50&auto=format&fit=max)
Model Context Protocol (MCP) transmits your hotel's live data directly to ChatGPT, Claude, and Gemini. The must-have for AI integration in 2026.
