![Hotel Distribution: From GDS to AI [2026]](https://cdn.sanity.io/images/1la98t0z/production/7bd76ccfbc8c36110c2ec6dbeb0d9c5c047efaae-1200x1200.png?w=1920&q=50&auto=format&fit=max)
Distribution Strategy
Hotel Distribution: From GDS to AI [2026]
From the GDS of the 1990s to the OTAs of the 2000s and the AI revolution of 2025-2026 — three major distribution disruptions and the common trait of hotels that won each one.
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