OTA Optimization
Booking.com's Secret Conversion Penalty Explained
At every stage of the 4-step conversion funnel, each drop-off signals a 'weak offer' to the algorithm. Hotels outside the top 15 lose 75% of traffic.
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At every stage of the 4-step conversion funnel, each drop-off signals a 'weak offer' to the algorithm. Hotels outside the top 15 lose 75% of traffic.