![Booking.com Genius [2026]: Join, Leave or Optimize?](https://cdn.sanity.io/images/1la98t0z/production/fabaf8b8918404681f00de3f00e368aac91c9744-1200x1200.png?w=1920&q=50&auto=format&fit=max)
OTA Optimization
Booking.com Genius [2026]: Join, Leave or Optimize?
Booking.com's Genius program changed dramatically in 2026. The old blanket 10% discount is gone — replaced by relevance-based targeting. Which strategy wins?
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Booking.com's Genius program changed dramatically in 2026. The old blanket 10% discount is gone — replaced by relevance-based targeting. Which strategy wins?