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City Hotel
Grand Hotel Istanbul
Istanbul, Turkey
Challenge
Grand Hotel Istanbul struggled with low OTA visibility and high commission rates. Manual pricing strategies prevented quick response to market changes.
Solution
OtelCiro team created a comprehensive revenue management strategy. AI-powered dynamic pricing, OTA channel optimization, and direct sales strategies were implemented. Booking.com and Expedia rankings were optimized.
Results
+45%
Online Sales Growth
+22%
ADR Increase
+35%
Direct Bookings
€48,000/year
OTA Commission Savings
“Thanks to OtelCiro, our online sales increased by 45%. The dynamic pricing system works perfectly.”
Ahmet Yilmaz
General Manager, Grand Hotel Istanbul