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Boutique Hotel
Cappadocia Cave Suites
Nevsehir, Turkey
Challenge
Cappadocia Cave Suites lacked visibility in international markets. With only 22 rooms, every unsold room meant significant revenue loss. OTA commissions consumed 24% of total revenue.
Solution
OtelCiro's multi-channel distribution optimization and direct booking strategy was implemented. Google Hotel Ads, Tripadvisor, and niche OTA channels were activated. Dynamic pricing maximized per-room revenue.
Results
18%→41%
Direct Booking Rate
24%→14%
Effective Commission Rate
+€65
ADR Increase
€52,000
Annual Commission Savings
“Our direct bookings reached 41%. Commission paid to OTAs dropped nearly by half. As a small boutique hotel, every euro counts.”
Murat Ozturk
Owner & Operator, Cappadocia Cave Suites